With that broad of a range of users, and their frequency, you’re missing out on innovative and creative marketing strategies if you’re not engaged on the YouTube experience now.
So… how can you effectively use YouTube to market your service or product? Here are a few suggestions:
First, consider leveraging the many channels offered specifically for your product or service category:
- Autos and Vehicles
- Film and Animation
- How-to and Style
- Nonprofit and Activism
- People and Blogs
- Pets and Animals
- Science and Technology
- Travel and Events
Your first step is to decide what category your products or services fit into. Bear in mind that uploading a commercial isn’t the goal, but rather to create an interesting conversation around your product or service through your posting. Ask yourself what kind of video might be the most interactive? Commercials, unless their engaging on a national level, might get easily lost and overlooked in the hundreds of thousands of posting on YouTube each day. Creativity is key.
Rather than a self-involved commercial, what about a “how-to” video that provide real value to your prospects and community? Consider sharing other podcasts that are both informative and entertaining to your group of followers – and be judicious about promoting yourself all the time. After all…it’s called YOUTube…not MEtube!
Your second step might be to establish your own brand channel:
While this may be more advertising than social media in nature, the investment to establish one for your brand might well be worth the investment. Take this action only after you’ve given it careful consideration for your specific strategy.
For your investment in time and money, YouTube can be an effective way to share your brand’s values, and begin conversations with over 78.3 million users. Counter that potential with the fact that over 150,000 videos are uploaded every day, the challenge is to create and promote content that attracts, and keeps attention to your brand.
No matter what your social media strategy may be, you can can fun doing it. Engaging your community on YouTube is just one way to round-out a truly effective social media campaign.
I’ll be investigating other topics that are YouTube related in anticipation of my presentation at the SM@RT Social Media Conference in Reno-Tahoe this December.
If you have any specific questions about how to integrate YouTube into your brand communication strategy, I’d love to hear about it!