For the past six years, I’ve dedicated myself to the craft of branding in all its elaborate definitions and executions. SmartBrand (and this blog we’ve called SmartBrandBlog,has been my passion and focus throughout those years, and I’ve had the pleasure of working with truly talented people for some amazing clients. Throughout my experience, it became apparent that my clients really all wanted one thing: a single source, turnkey effort for their communications through marketing, advertising, pr, web and social channels.
The problem was, quite frankly, within the term “brand” itself. For me, a “brand” is your business and personal communications strategy. The same kind of detailed planning and strategy a competent attorney or accountant would bring to your business; you need for your integrated communications as well. Branding is strategic planning, competitive positioning and creative consistency that lives in every aspect of your business, from both personal and business perspectives.
Where does your brand reside? Not on a well designed piece of paper; but in the minds and hearts of your customers and prospects. Their perception is really your brand, and not simply how you want to be perceived. Branding is, at its very core, about building your own community of loyal fans and participants: people who love what you do; and why you do it. Branding is so much more than graphic arts, media, or photography – yet it is at the core of all those, and so much more.
As a collaboratively structured company, SmartBrand assembled a pool of amazing freelance teams to meet client’s goals and needs; and we were pretty darn successful at it. Still, the many individual interpretations of the term “brand” simply didn’t communicate the scope of our work and focus to a majority of our client roster.
Which leads me here today to BLG (Biggest Little Group). A new, fresh, small, talented agency that singularly addresses and solves your brand’s communication needs. A full service, turn-key, kick-butt group of professionals who have already worked together as partners.
I hope you’ll continue to check back with our blogsite as we talk about the many people, places, events and images we help our clients create and celebrate. And certainly, please return to contribute to the love we feel for this amazing community – our Biggest Little City In The World.
Because you, the good people, amazing places, engaging events and lively discussions of northern Nevada – are at the very core of our agency brand.