Unless you’ve been huddled under your own little social media rock without outside contact, you’ve probably heard of Pinterest by now. Considering its staggering audience growth as the brand is exponentially building a following from today’s 7.2+ million active participants. Launched in 2010, the Palo Alto based company has secured a solid place in today’s online marketing mix; especially for very specific, key demographics.
It would be impossible to review all the potential uses of the largely visual platform in one blog post, but suffice it to think there are some basically good reasons you should explore adding Pinterest to your social media marketing mix:
1. SEO Goodness:
With each image/photo you publish on Pinterest, you can link back to the image’s original online location, which in turn can help your search engine rankings. Links back to your website on various boards do count toward your inbound link strategy. Be sure to use easy keywords in your descriptions to aid in making it easy for others to locate you online.
2. A Viable Social Media Channel:
I know…we all agree…how many social media channels can one person, let alone business, keep in motion successfully? The options without professional content help can feel overwhelming, to say the least. But… it’s called social media marketing for a reason; with Pinterest now playing an increasingly important role for some brands to be visible, and connected to. Unlike Facebook and Twitter, this channel takes little time to develop and maintain – and is simple to navigate and use.
3. Reach A Specific Target Audience:
Pinterest itself says it best: Redecorate your home! Plan a wedding! Find your style! and Save your inspirations! Clearly – the main audience on this channel is female, and interested in sharing their many stages of lifestyles and dreams. But that’s not the only audience on Pinterest, just the most prominent. Your audience is likely there and just now developing into a cohesive chain of professionals and individuals with your specific likes as well. The better news is, it’s viral. Once you’ve been “repinned”, that audience is now connected to your visual identity or interest – and on your brand goes without much effort to like-minded/friendly potential followers.
4. Bonus Bennies
It’s easy to use. Known social contacts from other channels will join you and help spread your brand images (personal or professional) by “re-pinning” and sharing with their network of friends. Although you do need to keep an eye on your Pinterest site(s), it’s much easier to simply pin images with brief notes and links than having to write a blog or maintain conversations and comments (like Facebook and Twitter).