By Abbi Whitaker, president
A public relations professional can be one of the most valuable resources for a journalist — a partner who points out relevant news, gives access to valued sources and provides photos and reliable company background. But all too often repeated miscues by PR companies turn them into the equivalent of spammers. Here are 10 irritating habits common among PR media pitchers that can destroy any chance of a lasting and mutually beneficial relationship with a writer or editor. Avoid these mistakes, and improve your chances of success with journalists across the nation.
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