If you’ve searched for anything on Google in the past few days, you’ve likely noticed a difference in the results you’re receiving.
On January 10th, the company released what may be the most dramatic change to it’s search algorithm… ever.
According to their release, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.”
In short, your Google search will now be delivered in three criteria:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
- Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
One thing is certain – the rules of SEO have been altered by this change…and content (as we’ve all been saying for the past few years), truly IS King.
SO…are YOU creating content for your audience? Content they’re engaged in and responding to?
How will this affect YOUR brand? What do you think are the benefits and drawbacks of these new search term results?