What Are Your Marketing Resolutions for 2012?

I have to admit…I didn’t “see it coming”.  The end of the year is already upon us.  As we reflect on many aspects of our professional and personal lives, now is a good time to set goals for the year ahead – and if you haven’t already…write them down to track your progress and successes.

If it isn’t already, incorporating social media into your business’ marketing plan for 2012 should be high on your lists of resolutions, according to Business To Community. The online resource offers up a wide variety of helpful tips for small business owners looking to maximize their social media presence in the new year.

Developing and growing a Facebook fan page is obviously become more important than ever, as it offers free business advertising with every “like” while providing an inexpensive way to offer deals and incentives.

As popular as Facebook has become, it’s wise to diversify your social media portfolio. In addition to Facebook, creating profiles on LinkedIn, Twitter, Google+ and YouTube are also very important. Each channel should provide links to the others to encourage customers to follow the company across as many different avenues as possible.

Getting your social media pages established and visually branded alike is just the start of a comprehensive social presence – adding relevant and engaging content is the key to engaging, and growing your audience of loyal fans and followers.

So… what are you doing reading this?  Get started!  And know that social media is just one slice of the “marketing pie” that you’ll need to focus on in 2012.

What other marketing plans are you making for the New Year?  We’d love to hear about your goals, plans and challenges.

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