Since its roll-out recently, bloggers and marketers have been talking about the value and potential of Google+Pages for business brands. Is Google+ Pages going to be the right platform for every business? Of course not.
No doubt, some brands will hop on any channel and follow the next bright, shiny object, and yet nearly all the pundits agree – every business should consider building a presence there starting right now. Seriously…right now if you haven’t.
Claim your stake, right?
Get your page before someone else does, right? Yes…in part. But that’s just the very start of why you should build a presence on Google+Pages.
Google lives throughout the internet.
Between search engine dominance, and products like Gmail, Google Reader and Android – Google is clearly a dominant force with staying power. Even if Google+Pages changes its format – the very fact that your business will build a legacy on the web the sooner it starts engaging Google’s portals. Even if you’re hesitant to dive into Google+ because of Facebook’s viability in social networking, it’s important you own your piece of Google+ for ranking purposes alone.
Unfortunately, it IS more work.
Marketers are constantly faced with more fragmentation and new channels as a daily reality. Which platforms will grow in dominance in the next year remains to be seen, but it’s clear that Google+ is entering the race to stay. The fact is – your business brand will need both platforms to communicate to different audiences – and you’ll have to reach out in greater segmentation to them, with more targeted messages. Equally important is the ability to listen to feedback, and respond when necessary to customers. Many will be on Facebook – and many will also be on Google+. It’s important to have a strong presence in both.
So it’s your turn… are you in, out or sitting on the sidelines with Google+? We’d love to hear your opinion and feedback.