There’s nothing like feeling you’re getting a great deal on your purchase – especially in this economy. The challenge is to find it easily, and with a brand you love and follow. With the introduction of Facebook’s Deals, location-based offerings become easy for every business to try – and may just be a winner on a variety of marketing levels.
Now local businesses can offer their clients specific specials and promotions when they check into their location via Facebook. The system will be rolled-out in the weeks ahead to all locations across the US. In combination with Facebooks Places, this kicks geolocated specials into high gear on a widely accepted mobile platform.
Using Deals seems easy. Once you check in to “Places”, businesses offering deals in your location simply have a yellow icon attached to them.
When you touch the Place, you can view the deal and check in to claim it:
The next step is equally as easy…simply go to the cash register to claim your discount.
Businesses can create a variety of different types of Deals: individual deals for a discount, free merchandise or other reward; friend deals where you and your friends claim an offer together; loyalty deals for being a frequent visitor to a place; and charity deals where businesses pledge to donate to a cause when you check in. The combinations and types will undoubtedly grow with the system’s use.
If you are a local business that wants to offer deals, you can learn how to get started here.
Will you be using Facebook’s Deals for your business? If so…how?