In today’s news, Groupon announced the launch of Groupon Stores, a brand new self-service platform for businesses looking to advertise and sell specials.
This new social media feature will allow businesses to build page-like profiles (like Facebook) that existing customers and prospects can follow to stay informed about the brand’s latest deals. Take a look at this example of a Groupon Stores profile:
Obviously, Groupon is a little enthusiatic about Groupon Stores, even saying it is “the future of Groupon.” In a prepared statement, Groupon said this:
“Groupon Stores is a place where your favorite, local businesses can sign up, create a store page, and post deals at anytime for you to see. Welcome to the future of Groupon.”
Now businesses no longer have to wait to be featured on the Groupon site, broadening the brand’s outreach in a viral fashion. But, unlike the current Groupon deal-of-the-day specials, the company’s staff will not have a role in creating the coupons for Groupon Stores.
As of this date, Groupon Stores has only been offered to a small group of businesses.
Stay tuned for updates on its process, and progress.