Leave it to the Outdoor Advertising Association of America to make good use of some available space. The organization recently launched a new campaign, developed by Charlie Robb, from Charchin Creative, Port Saint Lucie, Florida.
Robb was also the creative mind behind the “Messages from God” campaign in 1999. Designed to look like familiar lined notebook paper, the messages will also appear on digital billboards, posters and even street furniture.
The messages were distributed in May, and are now up to nearly 2,000 locations around the nation. Members of the OAAA have donated printing, materials and billboard space, while the private anonymous donor has paid for the campaign’s design.
Here’s a challenge… write your billboard message. If you come up with some great ideas, we’ll suggest them to our local billboard distributors, and see if they aren’t interested in helping us produce them!