Social media is, by its very nature, an ongoing conversation. Without honestly and openly engaging your audience, you’ll simply be shouting into the void. I’m often asked what I think makes social media effective, and thought I’d share a short list here, and see if you have others.
Social Media Don’ts:
:: Directly selling your product or service to your audience is a turn-off. With all the obtrusive messages we receive on a daily basis, who wants another uninvited sales pitch?
:: Self promotion falls into the “direct sale” category. Learn from your competitors, and keep the conversation flowing.
:: If you receive criticism (and you likely will), don’t ignore it – address it. Never continue an argument over anyone’s perception. Listen… learn… and adjust if necessary.
:: Having multiple online names and associated emails can be confusing to your audience, and may make it more difficult if you’re trying to brand yourself effectively.
:: Fact and figures may be interesting, but don’t use them to prove how smart you are.
:: Never try to be anything other than who you are. In time, everyone will see through your fake facade.
:: Don’t engage every channel you can think of to connect with irrelevant audiences. Be targeted… in everything you do.
:: Don’t use just one social network. You’ll get more insight by trying one or two primarily – and certainly learn more about your potential audiences that way.
Social Media Do’s:
:: Listen, listen, listen to your audience and prospects.
:: Actively listen to your customers.
:: Strategically listen to your competitors.
:: Honestly listen to your critics.
:: Listen and converse with your followers and fans.
:: Ask questions of, and listen intently to your industry leaders.
:: Always be responsible and honest whatever you write.
:: Be authentic and stay positive.
:: Be helpful to your fans and followers – you just never know who might be a prospective customer, or know someone who is.
:: Always double-check your tone, language, spelling and grammar before you send or pass-on information, comments, and reviews.
:: Respect all copyrights.
:: Develop and post a clear policy that protects your confidential information.
:: Focus all your efforts on customer value, at all times.
:: Determine specific goals and make sure you’ve included a mechanism to determine your success or failure (ROI)
I’m sure there are many, many other “do’s and don’ts” you can think of. What are some you think are important?