Great logo design is often very difficult to condense the brand’s values into a simple bit of artwork. Even greater designs carry hidden meanings that, once you’ve seen it or been made aware of it, you’ll never see it again in the same way.
Here’s a few fun examples:
Look carefully at the center of this design and you can see two people enjoying a Tostito chip with a bowl of salsa. This logo does a good job conveying the idea of people connecting with each other – with chips!
See the number 1 in the negative space between the F and the red stripes? It also does a good job conveying the feeling of speed.
The Milwaukee Brewers logo is actually made up of the letters M (on top) and B (below the m). These two letters also form the well known shape of baseball glove.
Certainly one of my personal favorites for its complex simplicity. Beyond the clever use of the letters N and W, the first two letters of the brand’s name, what most people don’t see is the compass that points to the Northwest, another reference to the brand name.
Amazon wants to have the best customer satisfaction ratings – and so they’ve incorporated a welcoming smile. The swoosh also connects the letters a and z, illustrating that the store has everything from A to Z.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.
Baskin Robbins’ new logo includes the number 31, a reference to the 31 flavors.
Did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters are a 1 and 0, representing the digital signal.
Do you see any arrows on FedEx’s logo? The clue is that the arrow is located in between the alphabet E and X, and the arrow is white, acting as a background.
What other examples of well designed, thoughtful logos have you seen? We’d like to see them too!