According to a post by Justin Kistner, Social Evangelist at web analytics company Webtrends, social media will peak in 2012 – just in time for the Mayan calendar to end and the world as we know it. Mr. Kistner also noted today that the current era of social media “is Facebook’s game to lose.”
Some interesting data Google Trends (below) suggests that the term ‘Web 2.0’ became popular in 2005 and peaked in mid-2007. How was this measured? Google use, of course. . You see that the term “social media” started to become popular in 2008, and then took a sharp turn upwards in usage n 2009.
I’ll side with to Kistner’s assessment that we have a year or two more of growth with the use of the term “social media”. If the trending proves similar to other semantic trends, 2012 would be a reasonable year for it to peak.
Do you think the term “social media” could last longer in the venacular than “web 2.0”? What might the next popular phrase for this communication sector be if not?