Questions Every Start Up Should Ask Themselves

This blog post by Jason Cohen at Building 43 was so good and on target, we SmartBranders thought you’d appreciate the insight and advice.

You’ll want to read it all on their blog, but here are the questions recapped:

  1. In one sentence, what does your product do and who buys it?
  2. In one sentence, why does someone buy your product?
  3. What one thing is most responsible for preventing sales?
  4. What’s one thing you could do to get more feedback from customers, potential customers, or sales you’ve lost?
  5. If you had zero revenue from now on, on what date would you run out of money?
  6. If someone handed you $100,000 today, how would you spend it to maximize future profits?
  7. If you were forced to hire someone today, how would you define their job such that they would contribute enough revenue to cover her expense?
  8. Which of your business operations do you hate?
  9. What initiatives could be done half-assed without significant impact?
  10. If you could get one solid hour of advice from a guru you respect, what would you discuss and what would be the goal of the meeting?

What’s missing in these important questions from your experience?


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