I was asked by one of our SmartBrand associates, Alice Heiman, to be one of several smart panel members including Michael Clawson, Camilla Downs and Dave Barnhart to present our experience and suggestions about how social media can help you grow your business and sales at this year’s Confab USA conference.
It was a very interesting, lively topic that encompassed three hours of varying perspectives and ideas to an audience of consultants and managers at the Silver Legacy Resort Casino here in Reno. Our presentation will be shared online soon, which I’ll link here when it’s uploaded for reference.
From this experience, I confirmed my basic belief about social media – one size (and approach) will never “fit all”. As unique as every brand is, whether a personal, professional or corporate entity, social media requires a very targeted, customized approach in alignment with the brand’s target market. More importantly, social media is just one aspect of an comprehensive, integrated marketing campaign. If the basics of that brand marketing aren’t in place, social media (for all it’s power and glory), will make little to no sense.
Presenting as a team to help this active group of consultants and managers was a challenge. How can you provide some sense of strategy to a room of professionals who may not share the same end goal? It seemed more helpful to simply provide some tactical information to them, and answer specific questions as they were asked. And they were asked in droves.
Our panel did a terrific job of making sense from a variety of perspectives – while trying to solve a wide range of challenges from the very basic, to the very advanced. It was really an honor and pleasure to be seated with these pros.
So my question to you is…how would you handle this kind of presentation? What have you found helpful in providing good information to a diverse range of audience participants on a topic as broad ranging as social media? Your insights are always appreciated here on SmartBlog.