I was asked to participate in a panel presentation today about social media with two other savvy individuals – Tommy Inglis of Xpositioning and Dr. Bret L. Simmons from Positive Organizational Behavior. The three of us sat in front of a fairly young crowd – I’d say 40-50 people total, with a daunting task. Answering these ten questions:
- What are the best tactics to use?
- How do I measure the effectiveness of social media?
- Where do I start?
- How do I manage the social balance?
- What are the best sites and tools out there?
- How do I make the most of my available time?
- How do I find and focus my efforts on my target audience?
- How do I convert my social media marketing efforts into tangible results?
- How do I cohesively tie different social media efforts together?
- Does social media marketing work, and if so, how effective is it?
Each of us approached these questions from our own, unique perspectives. Tommy’s work with Xpositioning is very focused on social media for businesses. Dr. Simmons, as you can see from his site, is an accomplished advocate of leadership and management skills and processes, while I think I represented a more overall marketing-centric approach to social media.
What fascinated me was our agreement on so many key levels. First, establishing a strong brand platform and message before venturing out to any social media campaign. And secondly, tailoring that campaign to very specific markets with a consistency in messaging and process to build a community around the brand.
I had to seek a bit of clarification for a few of them in order to position my answer correctly, as some of the questions are very broad in scope. A few terms, like “tactics” could mean quite a few things – but our discussion helped clarify the context of the question itself.
All this lead to my wondering…how would you answer these basic ten questions about social media today?