According to Efficient Frontier, a self-proclaimed worldwide market and technology leader providing search engine marketing (SEM) solutions, the total number of clicks performed by users on Microsoft Bing increased by 45% since the search engine’s June 2009 launch.
Granted, you’d expect a new product to be initially tried given the media blitz Microsoft has spent millions to launch. But the increase in numbers is impressive.
Comparatively, Efficient Frontier also notes that the increase in clickshare for Bing was mostly gained at the fall of Google which reportedly lost 1.4% of its share, while Yahoo! took a smaller hit of 0.63%.
“The $100 million marketing budget for the launch of Bing alongside its new look and feel has obviously has some effect on the number of searches performed on the engine,” said Client Services Director at Efficient Frontier, Jonathan Beeston.
“Microsoft’s new category focused Bing features may have helped them capture more of the seasonal summer travel searching and the additional query volume related to the stock market recovery.”
He added, “Change doesn’t happen overnight but if trends continue, Microhoo might pose a very real threat to Google. The data provides a positive outlook for Bing and hope for real competition amongst the engines.”
So…the initial numbers are out, and Bing is gaining ground on the competition.
Have you had the opportunity to use Bing frequently? If so…what do you think about this new type of search engine?