“Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.”
Source: Nielsen Online Global Consumer Survey, cited in their blog,
What does this kind of data mean for your marketing efforts? How will social media play into your brand campaign – knowing that consumers are engaging in conversations about your brand and all its attributes? How do you best share your opinion about your favorite and hated brands today?