Your Opinion Matters More Than Any Media

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I love marketing related statistics.  That may qualify me as a fully fledged marketing geek – but I don’t care.  Statistics provide me with an overview of any particular topic – even though we can spend countless hours debating the quality of data, how it was derived, or the real meaning of the results.
It would follow then that I’m a fan of Digital Stats – a blog that provides me with the kind of data in an easy form to read.  Kudos to Dan Calladine for his work.
Here’s a great example of how statistics can demonstrate a snapshot of reality.  In this case, you’ll see proof of what we all know at heart – consumer opinions shape brands just as much (if not more so) than all the work developed to present those brands to consumers.  In fact, a case could be made from these data points that consumer opinions are infinitely more important than any brand campaign.   Illustrating the fact that brands really do reside in the minds of consumers.

“Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.”
Source: Nielsen Online Global Consumer Survey, cited in their blog,

What does this kind of data mean for your marketing efforts?  How will social media play into your brand campaign – knowing that consumers are engaging in conversations about your brand and all its attributes?  How do you best share your opinion about your favorite and hated brands today?

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