AMA Survey on Sustainable Practices

At SmartBrand and Project ecoBrand, we’re passionately dedicated to sustainable practices – both internally and for our client’s (and their customer’s) benefit.  For us, this is not a case of just marketing or advertising positioning, but rather a collaborative commitment to helping our clients develop themselves internally with sustainability as a core value – but only if it’s truly a valid core value for them in reality.  Sustainable practices are a not only an essential goal in our daily business routine – but an ongoing strategy to help find new, innovative ways to help ourselves, and our partners, achieve and communicate new levels of sustainability throughout our personal and professional practices.

Below is an interesting survey presented by the American Marketing Association that tallies a few (rather confusing) questions about your level of dedication to sustainability.  Personally, I found the questions difficult to understand, and even misleading.  While I fully acknowledge that no survey could be perfect in scope and neutrality, I wonder what real results they’ll achieve from the questions posed that can have a credible impact on the data sought (other than basic trending). Personally, I found the format difficult to respond to, and the order of answers confusing at best.

However, the survey only takes a few minutes to complete;  and whatever the eventual outcome, I’d invite you to please take a moment and consider taking the online survey.  Thanks for adding your perspective to this increasingly important aspect of all our businesses!


Dear Marketer:

We invite you to participate in a short survey the AMA is conducting in partnership with global communications firm Fleishman-Hillard, Inc. The survey asks about your organization’s use of sustainable practices as part of your marketing and brand communications during unpredictable economic times.

The findings will help us understand the extent to which sustainability programs will be an ongoing part of corporate America’s long-term business and marketing strategy.

In appreciation of your participation, we will provide a summary of the survey findings. Simply note your email address at the end of the survey and a copy of the results will be emailed to you. Also, you will entered in a drawing for a $100 iTunes Gift Card.

The survey takes about ten minutes to complete. Thank you in advance for your participation.


American Marketing Association
and Fleishman-Hillard, Inc.

Survey Instructions

Please click here to begin the survey. If you have any issues, please cut and paste this url into your browser.〈=E&secid=4c54d4

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