Ten Easy Marketing Tactics For 2009

Marketing business concept

Where exactly did this year go?  It seems like just yesterday, we were celebrating the beginning of 2008 – and here we are, another revolution around our sun, and it’s time to consider steps for the new year.

During this traditionally “slow” business time of year, there is a perfect opportunity to take a few steps to help set a course to consider for 2009. Here are a few things you might focus your current marketing efforts:

1. Attract – don’t sell.
Don’t promote yourself in the “Look at me! Look at me!” way that is so rampant throughout today’s social media sites.  Instead, provide your audience with insights and ideas that may prove useful to them.  In time, you’ll attract the customers you seek as opposed to turning them off to your message.

2. Add the 5th “P” – Participation .
Product, Price, Place and Promotion have been the staple of marketing for many years.  It’s time to add the newest member of the “4 P’s”: Participation. Establish a new model that allows customers, employees and partners to engage your company.

3. Find and build your niche.
“Micro specificity” is today’s mantra.  Define your target customer to the smallest detail – then target them with your specific niche messaging.

4. Audit, audit, audit.
Place each and every customer experience you provide up for review.  Every interface is an opportunity to provide a better level of service, and establish a stronger following through word-of-mouth marketing.

5. Build your social network.
Do it on Facebook, or Ning or the good ol’ fashioned way: an advisory board.

6. Eliminate stupid policies.
One bad customer experience often establishes a pattern how to treat future customers.  This is, in fact, the very worst thing you can do.  One person’s circumstances cannot be made policy for all – and in the end, you’ll be establishing counter-active procedures that hurt you.

7. Develop your social media training in-house.
In 2009,  word-of-mouth advertising will be accelerated by social media even more than it was in 2008.  Truly understanding the core basics of social media, how it works and its effects on reputation and sales should be part of everyone’s company training programs.

8. Ban the word “consumer” from your vocabulary.
Using “consumers” to describe your customers, or end-customers discounts their individuality and complexity.

9. Raise your ethics bar.
Dedicate yourself to making 2009 the year you set a higher standard for ethical behavior. Make these new standards clear to employees, partners and vendors – then enforce them.

10. Do what you love.
We hear it all the time – enough that it has become trite.  But if you truly don’t love what you do, it will show.  And if it shows, how can you expect anyone else to share your passion?

(11.)  Ok… I said 10 Easy Marketing Tactics…but certainly, there are more.

What’s yours?

4 Responses to “Ten Easy Marketing Tactics For 2009”

  1. Hildy Gottlieb Says:

    Great list, Larry! As for your invitation to add our own to the list, one thing we have done actually expands on your #8 above.

    Instead of the “sales” or “customer service” department in our small organization, we have named that function “The Office of Customer Joy.” Whoever talks to a customer knows that is their job – make that person not simply happy or (heaven forbid) “satisfied.” Their job is to make them JOYFUL!

    Working in the Community Benefit Sector these days is tough enough, given the economy. When folks want to buy our books and teleclasses, we are grateful to each one. And we want them to feel that joy right back!

    And speaking of grateful, thank you for all the great stuff you share here at your blog. I hope the New Year is good to you!

    Hildy Gottlieb
    Author – The Pollyanna Principles: Reinventing “Nonprofit Organizations” to Create the Future of Our World

  2. Bobby Mucic Says:

    Another very neat networking site is http://www.bigsight.org.

    Overall, all the sites above help someone cover all the bases and can really seal the deal when people research online about whom they are about to deal with, or better yet – with whom they should deal.

    I still believe organic Google results are the most weighted. But these can be hard to control. One post of “the ripoff report” does more damage than three great profiles on social networking sited.

  3. smartblog Says:

    Thanks for the tip on Bigsight, Bobby! I was very happy to see someone had finally enabled a feature allowing to pull profile information from another social site (in this case Facebook) to start the process. Can’t tell you how many times we’ve had to “recreate the wheel” for ourselves and clients to get them onto several sites and increase rankings.

    You make some great points! Thanks for sharing and reading our blog.

  4. RaiulBaztepo Says:

    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language 😉
    See you!
    Your, Raiul Baztepo

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