Reno’s Premiere Urban Development – The MONTAGE


We’ve been more than fortunate to have the opportunity to work with Reno’s visionary developers – L3 Development.  Headed by Fernando Leal, this company is literally changing our lifestyle in this fair city.

Our job was to take the what was the development’s two year old brand positioning, and refresh it for today’s real estate market, while better positioning this incredible new urban center for the world to appreciate.

With assistance from our brillian SmartBrand collaborative members at JM Studio, a new brand positioning and website were developed.


What we felt missing was a key element to anyone’s decision to purchase a luxury home like those now available at The MONTAGE – lifestyle.  Part of that lifestyle is better explaining to owners and the general public about what Reno offers, and why living here is such a perfect decision for so many people.  For some stunning views and images of the development, and to see some photography of it’s progress, you can visit the construction update pages online.

What L3 Development has brought to our community is priceless – at a time we need it most.  A new vision of what Reno is, and will be.  For a native Renoite like myself, that’s critical step to explaining my hometown’s value – and in turn, our community and it’s all-to-often hidden beauty.

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