The 90 Day Brand

Through a few years of experience, trials and errors included, we have finally arrived at a very thorough process of establishing a brand platform for any type of service, product or initiative. That noted, there are times when time is less than what we’d prefer, and we must streamline the branding process to a timeframe that meets (or exceeds) our client’s needs and expectations.

Such was the case for our recently released new brand – Sierra Nevada Wealth Management.

Sierra Nevada Wealth Management

The principals of this new company approached our Media Buyer, Connie Weber with the need – to create a brand that conveys their services, strengths, and unique assets. Time would not allow the multiple weeks of research and testing we would normally undertake – but the size and type of company allowed us to move much more quickly than normal through that process.

We began with positioning and developing the brand image (logo) – while multiple streams of development continued on several fronts. In the end, the SNWM executives received:

> A corporate website with an effective “back end” management system that allowed them to establish and maintain individualized client portfolios. This site was quickly developed by JM Studio – our SmartBrand web team…and it’s been receiving rave reviews since it’s launch.

> Business package (business cards, letter head, envelopes, desk note pads, thank-you notes, etc.)

> Public Relations (with assistance from Don Vetter – a fantastic PR guru here in Northern Nevada). We successfully got an in-depth article in the leading business publication – Northern Nevada Business Weekly. We also had professional head and team photography done by the very talented Digiman Studios.

> A Grand Opening Celebration (including custom invitations, RSVP system, banners, office and locale signage, and full event planning services). July 10th is the date!

> A complete media plan (including Social Media Marketing recommendations) prepared by CW Media. We also produced a :10 TV spot, and prepared two :15 for production later this month.

Here’s a snapshot of the campaign in total:


What made this such a great experience was the collaborative experience we had with the principals of the company.

If you get a chance to work with or refer anyone you know to the team and SNWM...don’t pass it by.

One Response to “The 90 Day Brand”

  1. Wordpress Marketing Bloggers Network Roundup | eyecube Says:

    […] *Larry over at Smart Brand Blog provides a case study on developing a Brand in 90 Days. […]

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