Wear A Helmet!

In celebration (and in participation) of today’s “Ride To Work” national theme and event, I’m hailing these three ads by Sport Factory Outlet.

Sport Factory Outlet sells bicycle helmets in Switzerland and promises to prevent and injury to your head, so you can avoid saying silly things.

Happy Friday all… and don’t forget. Wear your helmet.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Grit Wolany
Copywriters: George W. Bush, Markus Ruf

Pretty Pictures
Dictator Bush

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