TLC goes CGM

Here’s a good opportunity for consumer generated marketing… with a useful end result.

The Learning Channel has launched a wise “competition” to uncover practical (and hopefully humorous) renditions of “Life Lessons I Learned The Hard Way”.

TLC dives into the world of CGM – and without a really big investment. If you win, guess what…your ad airs on TLC with a $10,000 prize. Not a huge prize…but perhaps worth the price of short lived film short fame.

We all want to see ourselves…real people in reality…with celebritydom so dysfunctional and culturally oversaturated these days.

I’ll stay tuned…. but not on MTV.

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