If you haven’t seen it, grab your 3D glasses and dust them off…then logon to Mini Cooper’s new “Turbovision” campaign.
Here’s a great way to use an old technology that the target market would remember, and give it a new twist for today’s generation. If you don’t have the glasses, of course you can order them by mail. And if you DO receive a free pair in the mail, who wouldn’t take the time to check out the site to see if they work? Great strategy.
Then again, if you don’t use them for anything else, you can really go retro and wear them around town! Just crank-up the old cassette player, and dig back to some old tunes – it’ll make you feel younger, as does driving a Cooper.