You probably saw it on the Superbowl break this year, and nearly everyone I know thought it was a great commercial.
Unfortunately, not everyone agrees – as usual, and GM is being asked to pull the spot from all rotations.
Fortunately for us (and him/her), the robot is only dreaming, and startles awake to become part of the world again. No so funny, the AFSP says.
This is one of those times when I can only shake my head in disbelief.
The group wants GM to pull the ad from all media and issue an apology because they feel the ad “suggests a troubling and potentially dangerous message: that suicide is a logical and rational decision should one experience failure or lose their job.”
And we all agree… that’s not funnyl Right? Ok… it is in this case.
I certainly don’t think suicide is a humorous issue – to any degree. But I can enjoy a simple concept that illustrates a company’s wit and quality. The line between offensive and entertaining is a fine one to walk – but this example does it well, and no apologies are in order for it’s content or creative approach.
Woe be today’s comedian – who can make a joke without offending someone?