Robots Have Feelings Too

You probably saw it on the Superbowl break this year, and nearly everyone I know thought it was a great commercial.

Unfortunately, not everyone agrees – as usual, and GM is being asked to pull the spot from all rotations.

The American Foundation for Suicide Prevention has the auto giant to withdraw Deutsch LA’s finely crafted spot that features a jobless robot struggling through dejection to commit “suicide”.

Fortunately for us (and him/her), the robot is only dreaming, and startles awake to become part of the world again. No so funny, the AFSP says.

This is one of those times when I can only shake my head in disbelief.

The group wants GM to pull the ad from all media and issue an apology because they feel the ad “suggests a troubling and potentially dangerous message: that suicide is a logical and rational decision should one experience failure or lose their job.”

And we all agree… that’s not funnyl Right? Ok… it is in this case.

I certainly don’t think suicide is a humorous issue – to any degree. But I can enjoy a simple concept that illustrates a company’s wit and quality. The line between offensive and entertaining is a fine one to walk – but this example does it well, and no apologies are in order for it’s content or creative approach.

Woe be today’s comedian – who can make a joke without offending someone?

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