Volvo…Love It? Hate It?

A new campaign’s been launched by Volvo with its agency Euro RSCG Worldwide.

Although the spots for the new C30 appear to be an interestingly fresh approach to automobile advertising, I wonder how effective they’ll be. Yes, they’re short, to-the-point, and memorable. But will they actually sell cars other than creating new brand awareness? Check out the first spot:

The campaign points to a website: volvocars.freewill.com that’s not quite functioning yet. The promise of more interactivity for games, widgets and fun are yet to be seen.

The second spot is…well…fun animation:

Short spots. Interesting concepts. But….do you think they’ll evoke a response as simple as the are?

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