Like the classic movie “Invasion of the Body Snatchers” the pod people are growing in our very back yard. According to new data from the Pew Internet & American Life Project, podcast downloading has doubled in the past six months.
Here’s some interesting factoids from the study:
12% of the nearly 3,000 users surveyed this summer said they’d downloaded a podcast – up 7% in the spring quarter.
Neilsen only report 6.6% of users downloaded a podcast in the previous month.
Pew thinks this is twofold: 1) More people now own MP3 players, and 2) Content has increased dramatically.
So who is this increase? 15% of them are men, 8% women. 14% have broadband connections, and 10% suffered through dial-up. 13% have been on the net at least 6 years, while only 6% have been downloading for 3 years or less.
Here’s a catch…only 1% said they downloaded on a typical day…so it appears it’s very much content driven.
Interesting stuff to watch grow (or not) over the upcoming Christmas gifting season.