Comments on: Set A Foundation For Your Social Media Campaign http://smartblog.wordpress.com/2008/05/27/set-a-foundation-for-your-social-media-campaign/ intelligent brand foundations Wed, 09 Dec 2009 19:18:43 +0000 http://wordpress.com/ hourly 1 By: Larry D http://smartblog.wordpress.com/2008/05/27/set-a-foundation-for-your-social-media-campaign/#comment-3651 Larry D Mon, 12 Jan 2009 22:33:23 +0000 http://smartblog.wordpress.com/?p=218#comment-3651 You're HIRED! AMEN to THAT. We're exactly that - account/strategic managers first, and then an extended network of collaborative professionals and companies that can be assembled for any project. No offices - all managed online with weekly client reviews. Thanks Monique...! You’re HIRED! AMEN to THAT.

We’re exactly that – account/strategic managers first, and then an extended network of collaborative professionals and companies that can be assembled for any project. No offices – all managed online with weekly client reviews.

Thanks Monique…!

]]> By: moniqueelwell http://smartblog.wordpress.com/2008/05/27/set-a-foundation-for-your-social-media-campaign/#comment-3650 moniqueelwell Mon, 12 Jan 2009 22:14:43 +0000 http://smartblog.wordpress.com/?p=218#comment-3650 So really, social media is not much different from traditional media, which, unless you're a big client with the funds and time to build a strategy, generally ignores strategy. Or, and this is my favorite, has ad agencies say, "oh, yes we did strategy", but really they just copied the campaign from their previous client or asked the Creatives in the room to come up with something cool. Really advertising/PR in general won't see much of strategy until America hires more Account/Strategic Planners instead of skimping. So really, social media is not much different from traditional media, which, unless you’re a big client with the funds and time to build a strategy, generally ignores strategy. Or, and this is my favorite, has ad agencies say, “oh, yes we did strategy”, but really they just copied the campaign from their previous client or asked the Creatives in the room to come up with something cool.

Really advertising/PR in general won’t see much of strategy until America hires more Account/Strategic Planners instead of skimping.

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